About Sterling Realty • Real Estate Development & Management

Our Philosophy

What defines a building? To some, it’s an address marked by prestige or a location characterized by convenience. To others, it’s the facade ― an identity defined by glass, steel, and concrete.

To us, a building has always signified something else: people.

The properties we develop and buildings we manage are places where ideas are born, technology is pioneered, recipes are developed, partnerships are forged, and dreams are scaled.

The professionals who occupy our buildings aren’t just tenants; they’re our neighbors. Supplying our neighborhoods with premium spaces to gather is our honor ― and has been for more than 110 years.

Meet the SRO leadership team

It all started with a silver screen.

When John Danz started SRO in 1911, the world was both completely different and entirely the same. Personal relationships were key and transparency was paramount.

An industrious motion picture enthusiast, John launched SRO with a focus on entertainment. After his son, Fred Danz, took the reins in 1961, SRO expanded its portfolio to encompass 130 movie screens, seven bowling centers, nine radio stations, a dedicated broadcast division, and a variety of swap meets and video stores. From its headquarters atop Bellevue’s John Danz theatre, SRO employed more than 1,800 people across six states.

Throughout the 1980s and 1990s, Fred Danz led SRO through a significant transformation. Fred spearheaded the sale of SRO’s operating divisions, theatres, and radio stations, and refocused its expertise on the acquisition, development, and management of commercial real estate.

The projects that followed remain in the SRO portfolio to this day: office buildings like Sterling Plaza I & II in Bellevue, Washington, retail projects like Johnson Creek Crossing Shopping Center in Portland, Oregon, Lynnwood Crossroads Shopping Center in Lynnwood, Washington, and ShuttlePark2 Airport Parking in Tukwila, Washington.